BLANK_ is a gallery run by University Centre Leeds at Quarry Hill campus, in the heart of Leeds’ cultural quarter. It is an empty space that is brought to life by the personality and emotion of the artist's work and provides a platform to artists who don’t have one.
BLANK_ needed a brand identity and subsequent marketing materials that were subtle, un-intrusvive and simple. Any brand created needed to frame the artists work but never overshadow it.
The publication is the main creative piece of BLANK_. It provides a platform for artists to respond to a current brief based on the live exhibit at that time, extending the theme of the exhibition. This was supported by a hero video, print material and signage.