Joe Davies
introduction
copywriting
social media
out-of-home
prospectus
Harrogate College
Harrogate College is a further education college that prepares students for the future through it’s strong industry links and placement opportunities. The college’s curriculum is carefully devised based on industry knowledge, pairing academic excellence with local economy needs. Harrogate College’s strong links with businesses help students navigate the workplace to give them a head start in their future.

After a successful rebrand, Harrogate College needed a campaign to communicate the benefits of an industry-led education. Assets produced included a 200-page prospectus, motion graphics for social media and out-of-home print.

Tone-of-voice

Developing a bold and punchy tone-of-voice was essential to drive Harrogate College forward. After a recent takeover and leadership changes, the determination to constantly improve and drive change was clear, and Harrogate College wanted a campaign to reflect this. The tone-of-voice is the main driver of the campaign and helped the college stand out against local private colleges.

Moving forward

Using motion to help brand assets stand out on social media was a key part of the campaign. The animated logos and use of the "arrow" asset helped to bring the brand to life, adding depth whilst maintaining a clear message.