University Centre Leeds is an education institution in the centre of Leeds and provides industry-led, practical degrees on a flexible timetable. After moving into the brand-new Quarry Hill campus, the Creative Arts department wanted a bold, confident campaign to help them shout about their practical degrees, focussing on launching at the UCAS event, "Create your future", in November 2019.
Inspired by comments that "art isn’t a real job" from peers, parents and teachers, the "GET REAL" campaign is a confident call-to-action, aimed at young, ambitious creatives to challenge the status quo. The campaign encourages young creatives to choose their own path and be confident they can make a career out of their passion. It also highlights the benefits of choosing practical-based learning and industry-led projects, instead of theory-based, classroom learning.