Leeds City College is one of the largest further education institutions in the country with more than 20,000 students. The college operates out of three main campuses in Leeds city centre and provides a vibrant and diverse learning environment for students from all walks of life.
Leeds City College wanted a campaign to break the status quo of education marketing and portray the college as a community, full of individuality, confidence and expression, with artwork inspired by the individualistic and authentic students LCC currently educates.
The campaign included OOH advertising, social graphics, a 200-page prospectus and other print materials, as well as a hero video, bespoke soundtrack, and multiple photography shoots. Leeds City College were excited about work that the further education sector hadn’t seen before, work that portrayed college as a lifestyle choice, rather than just an education.
Student showcase